David Powell's book, Spirit Intelligence™ was launched 9 July at the prestigious Establishment premises in George Street Sydney with 115 guests from Australian Business and media.

Supported by Rosemary Howard, CEO of Telstra's presence in New Zealand, Telstra Clear, Jeffrey Cambridge MD of HCF Eye Care and Russell Scrimshaw, former director of Optus and the Commonwealth Bank of Australia, the launch was an auspicious beginning for the book that is promising to be 'a global blockbuster of a book destined to inspire millions'!

Powell was in good form, getting the audience to experience the laws of gravity, compression and tension with blow up Spirit Intelligence™ balloons.

He said, 'A book launch is an age old and important ritual.' It had taken him 10 years to refine the concepts and develop the tools in Spirit Intelligence™ and he said, 'Now I am looking forward to sharing them with an even wider audience.'

Master of ceremonies, publisher Oliver Freeman, likened the launch to his early days in the industry when he told a disbelieving boss that a certain feminist manuscript they were about to publish was going to be a blockbuster. It was Germaine Greer's Female Eunuch!

There was real sense in the room of being at the beginning of something. And that buzz stayed throughout the testimonials, the thanks to people who had figured large in the book's gestation, and through to the end of the event when guests queued to buy just under 200 signed copies of Spirit Intelligence™. It was, said one of Powell's twin sons, 'A gold medal performance.'

With feedback on the value of the book continuing to strengthen maybe we will in Edison's terms 'literally astound ourselves'.

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